Journal

Diamond clarity refers to the presence or absence of natural inclusions and surface blemishes within a stone. It is one of the 4Cs — along with cut, colour, and carat weight — that determines both the quality and value of a diamond. Inclusions are tiny internal characteristics formed as a diamond grows. In naturally mined diamonds, these are the result of immense heat and pressure deep within the earth — no two are ever the same. Because of this natural variation, the diamond industry developed a clear grading system to describe and price each stone accurately. Many inclusions are invisible to the naked eye. Diamonds that have imperfections but still appear flawless without magnification are called “eye-clean.” Clarity, however, isn’t just a visual factor. A diamond with heavy inclusions may not only appear less brilliant, but can also be structurally weaker — more prone to chipping if worn daily or during active use.

Just as no two people are alike, every diamond carries its own unique character — shaped by nature and refined through craftsmanship. At Norrfolks, our diamond experts carefully hand-pick each stone to ensure it meets our highest standards of beauty, proportion, and brilliance. For those who prefer a more personal touch, we also offer the opportunity to select your own diamond, guided by our team’s expertise. Gemological institutions such as the GIA (Gemological Institute of America) and IGI (International Gemological Institute) use precise grading systems to describe a diamond’s qualities. These assessments are based on the 4Cs — cut, colour, clarity, and carat — the defining factors that shape a diamond’s beauty and value. Understanding these will help you appreciate both the craftsmanship behind your diamond and the care that goes into choosing it.

Finding jewelry that feels effortless every day can be challenging — pieces should feel personal, elevated, and versatile without ever competing for attention. This guide helps you build a refined foundation with timeless necklaces and earrings crafted for daily wear. Discover how to choose designs that feel instinctive, layer with ease, and bring quiet sophistication to every look, so your jewelry becomes not something you put on — but a natural part of who you are.

Diamonds are typically symbols of commitment, celebration, and personal meaning. Today, we have two equally compelling choices: lab-grown and natural diamonds. Both are real diamonds — identical in brilliance, durability, and beauty. The difference lies in their origin and the philosophies behind them. A natural diamond is shaped deep within the earth over billions of years, created by nature and revealed through human craftsmanship. A lab-grown diamond is formed through advanced technology that mirrors those same natural conditions, resulting in a stone with the same physical and optical qualities. At Norrfolks, we offer both, because we believe in the importance of choice. Every couple has their own values, aesthetics, and story. This guide will help you understand the distinctions so you can select a diamond that feels right for you — one that reflects your priorities and the meaning you want your ring to hold.

Finding the right ring size is one of the most important parts of choosing a ring — it ensures that your piece not only looks beautiful but feels natural every day. A well-fitted ring should slide over the knuckle with gentle resistance and rest securely without feeling tight. It should move with you, comfortably and confidently, as part of your everyday rhythm. At Norrfolks, each ring is crafted to precise measurements. Whether you’re planning a surprise proposal or selecting a piece for yourself, understanding how to find the perfect size makes the process effortless. This guide will help you measure accurately, avoid common mistakes, and make sure your ring feels as perfect as it looks.

Choosing an engagement ring is one of life’s most meaningful gestures — a balance of love, beauty, and craftsmanship. It’s not simply about selecting a piece of jewelry, but about finding a design that reflects who you are as a couple: your story, your values, and your shared sense of style. At Norrfolks, we believe this process should feel effortless — guided by clarity, not complexity. Whether you’re choosing together or planning a surprise, this guide will help you understand what truly matters when finding the perfect ring: balance, proportion, and intention.

Where the engagement ring marks the beginning of a promise, your wedding band represents the life that follows — lasting, constant, and deeply personal. Choosing the right band is about more than design. It’s about finding a piece that feels natural in your everyday life, sits comfortably beside your engagement ring, and reflects your style as it evolves over time. This guide will help you discover a design that feels balanced, timeless, and unmistakably yours.