Jewelry is often priced up to 10 times of its actual cost to make. Why? Because many times we are paying for a brand’s logo, unnecessary middlemen or absurdly high profit margins. We do things differently and cut away everything that doesn’t add any value to the product. Our jewelry is priced based on the precious materials we use and the handcraft behind it.
We skip the retail, high store rents and traditional marketing. By selling directly to you through our online store, we pass the savings onto you and offer you fine jewelry essentials below the traditional retail price.