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Prices you can feel good about

We won’t charge you prices we wouldn’t pay ourselves.

We’ve removed the mark-ups for you

Jewelry is often priced up to 10 times of its actual cost to make. Why? Because many times we are paying for a brand’s logo, unnecessary middlemen or absurdly high profit margins. We do things differently and cut away everything that doesn’t add any value to the product. Our jewelry is priced based on the precious materials we use and the handcraft behind it.

Online-only, directly to you 

We skip the retail, high store rents and traditional marketing. By selling directly to you through our online store, we pass the savings onto you and offer you fine jewelry essentials below the traditional retail price.

Our model

Ethical production

Meet the founder

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