My entrance into the jewelry industry was through an internship at the age of 16. Little did I know about the impact of fast fashion jewelry on the environment. As my interest and passion in sustainability grew over the years, I became more aware of the issues I was facing everyday working for several jewelry brands. Frustrated about the traditional practices, poor quality and lack of transparency, I set out to make a change.
Inspired by Scandinavian minimalism, I created Norrfolks as a sustainable alternative. The go-to brand for fine jewelry, made for women like you and me that responds to our modern lifestyles. My ambition is to inspire other women in making more conscious choices in their everyday lives.