Modern technology allows to grow real diamonds sustainably and responsibly in a controlled laboratory above the ground. While lab-created diamonds have the identical DNA as mined diamonds they come without the ethical and environmental issues surrounding traditional diamond mining. On our mission to change the jewelry industry, we teamed up with the largest supplier of lab-grown diamonds in Europe, located in Antwerp, Belgium. Together we are taking the next step by offering you the most sustainable and ethical solution – diamonds you can feel good about.
From Seed to Diamond
Similar to growing flowers in a greenhouse, diamonds are cultivated from a carbon seed placed inside a plasma reactor reaching temperatures as hot as the sun. It takes around two weeks to fully grow a diamond atom by atom in a laboratory.
Created in a highly controlled laboratory means that no human rights were violated.
Grown with minimal environmental impact, they don’t pollute our water bodies or displace our soil.
Priced 20-30% lower than mined diamonds – savings we thankfully pass on to you.