We started Norrfolks because we believe that more women should have the chance to afford fine jewelry. The truth is that jewelry is heavily overpriced. The common practice within the industry is to mark up jewelry 8-10 times of its actual cost to make. This is due to middlemen, retailers and designer labels taking a share that you’re ending up paying for.
But that’s not the entire story.
While you’re paying the high price, you’re getting less in return. As the industry is adapting to the fast pace of fashion trends and seasons, quality gets lost along the way. Platings and fillings are ways to press costs down and will make your jewelry tarnish over time or may turn your skin green.
We think it’s time to introduce new standards and we hope you do too.
Our obsession with quality starts with choosing the finest materials. While we only use 14k solid gold to ensure our pieces are made to last, our gold is responsibly sourced, 100% recycled and never from mines. Because we’ve established a close relationship with one of the best manufacturers in the industry we can oversee our production and assure you ethical working conditions. By cutting away all the unnecessary markups and deliver directly to you, we can offer you fine jewelry at a revolutionary price.
We believe that full transparency is the only way to push boundaries.
Our promise to you is to be completely open in everything we do, giving you all the information you need to make a conscious choice. Together we can lead the way towards a more sustainable jewelry industry.
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